The Customer

In the people business, everyone is your customer. Whatever you sell a given customer, your goal is always to create satisfaction.

To your customers, you sell a product or service. To your boss, you sell your competence and trustworthiness. To your colleagues, you sell the notion of cooperation. Therefore, practicing effective Business Etiquette builds a foundation for the creation of satisfaction.

Do manners matter?

Good manners matter! But it is not just about good manners, but about generous empathetic behavior. You want to do the best business possible. And you want to do it with empathy – the ability to put yourself in someone else’s shoes, to feel and to think what another person feels and thinks. Empathy is the foundation of etiquette.

 

Key Learning point: Your customer, any customer, is the reason for the business. Treat him as a precious gift. Treat him as though your livelihood depends on him coming to you.